About
WHO AND WHY
https://youtu.be/ocjchXZsbaI
It’s no secret: mass-produced garments often fit poorly and fail quality standards. The fragmented, low-tech garment industry lacks standardization, and designers don’t always prioritize real customers—leading to pileups in closets and landfills worldwide.
In 2017, founder Dana Todd set out to bring a single blouse to market and uncovered a deeply inefficient, disconnected industry. Coming from 20 years in digital, she was stunned by the lack of data-driven decision-making and the absence of standard body measurement labels or file formats—making integration clunky at best, impossible at worst.
At Balodana, we bridge this gap by connecting data with skilled labor. We don’t just build software—we prove the business model within the supply chain as we build.
We first launched a consumer marketplace where shoppers used body measurements instead of clothing sizes, working with specialty tailors in 10 countries to make on-demand clothing from AI scanner data. Now, we’re applying these insights to help businesses.
By embracing body shape inclusivity and on-demand manufacturing, brands can boost profits and enhance customer satisfaction. Advanced garment-level data also unlocks opportunities for virtual try-ons and AI-powered discovery platforms.
We are deeply involved in global collaborations that enable innovation: we are addressing standards-setting as a member of IEEE working groups, and have published academic research and knowledge sharing as a leader of Open Circle Apparel Coalition. We invite you to follow our journey on LinkedIn as we disrupt the status quo and build a new future together.
OUR Team
Dana Todd
Founder & CEO,
Balodana
Shana Duthie
CFO/COO,
Balodana
Dóra Tóth-Piukovics
Marketing Manager,
Balodana
Josh Marshall
Technology Lead,
Balodana
Partners
OpenCircle Apparel Coalition is a growing, global group of professionals from different companies working together to enable a more digitized garment supply chain, from data to design to distribution and back.
Samshek was born from a vision to make the manufacturing process of apparel sustainable for the environment while providing a positive impact for the stakeholders involved. Samshek uses advanced technology such as a patented manufacturing system to produce customized clothing, as well as small batch standard size garments, at an affordable cost with rapid turnaround time.
