Press Releases

Balodana and AIMIRR team to bring augmented reality “virtual try-on” into custom clothing shopping experience (CHICAGO, IL) – It’s the ultimate consumer fantasy: you try on clothing virtually from the privacy and comfort of home, your garments are made on-demand … Read More

New research reveals rising demand for custom made clothing and personalized virtual experiences (CHICAGO, IL) – Consumers say they’re ready for the ultimate personalized shopping experience for clothing, according to a new research study. A whopping 44% of consumers surveyed … Read More

2015 “Project Runway®” Winner to Join Custom Made-to-Measure Fashion Marketplace with Exclusive Luxury Dresses and Creations   Chicago, IL (September 18, 2019) – Balodana, a leading custom, made-to-measure fashion marketplace, has announced today that fashion designer and 2015 Project Runway® … Read More

New research from Balodana shows impacts of retail clothing fit on powerful market segment of female consumers (CHICAGO, IL) January 23, 2019 – The founder of Chicago startup Balodana says that the global fashion industry deserves to be disrupted, and … Read More

Chicago startup launching this Christmas, aims to become the “Amazon of made-to-measure” for women (CHICAGO, IL) November 12, 2018 – Chicago fashion startup Balodana was popularly voted the number one business idea pitch at the recent FUNDConference in Chicago, competing … Read More

New “E-Spoke” Marketplace Addresses Retail Failure: Fitting Women’s Bodies Without Sacrificing Style, Balodana puts made-to-measure clothing in reach of every woman CHICAGO, IL October 19, 2018 – Ask any woman and she’ll tell you: it’s getting harder and harder to … Read More